1 More Pizza

When we were first approached by Seb, the challenge was not to reinvent 1 More Pizza, but to refine and evolve a brand that already had strong foundations. Originating from their first branch in Brunei, the brand was initially built around delivery; bringing fresh, quality Neapolitan-style pizza straight to people’s doorsteps with consistency and care.

With the opening of their new space in Petaling Jaya, the direction naturally shifted. The brand needed to capture a stronger sense of movement, energy, and experience; something that felt more forward-facing while still holding onto the warmth and familiarity that made people return for “one more” slice.

A recurring idea throughout our conversations with Seb was the concept of motion through music controls; play, pause, rewind, and fast forward. That became an important visual cue in shaping the identity system. Much like music, pizza has a rhythm to it; shared moments, repeat cravings, and experiences people want to come back to again and again.

The resulting brand system combines playful motion with clean, intentional design elements. We wanted the identity to feel fresh, modern, and forward-thinking, while still grounded in the honest craft of Neapolitan pizza. Inspired by Seb’s personality and passion for the culture surrounding pizza, the visuals were designed to feel approachable, energetic, and unmistakably 1 More Pizza.

Images courtesy of 1 More Pizza & Simora Studio

Scope: Brand Identity
Client: 1 More Pizza
Completed: May 2025