Iramalog; Presented by Vans
Iramalog is a community-driven initiative supported by Vans Malaysia and led by Aman Ishak, that embraces, honours, and celebrates surf culture. More than a surf event, it uplifts the wider creative ecosystem—shapers, artists, illustrators, musicians, photographers, and filmmakers—both locally and internationally.
For Iramalog 2023, the theme was Simple Pleasures. We partnered with artist-illustrator Dianne of Misorama Studio—Miso created the illustrations and visual assets while Crayon Studio developed the design system. Together we handled layout and typography (including a custom typeface), produced the Iramalog manifesto handbook and invitation deck, created a Cherating guide for attendees, and coordinated systematic composition and all design deliverables. In close collaboration with Dianne, we delivered a flexible, distinctive brand system that adapts across touchpoints—comprehensive yet playful.
This was one of the most immersive projects we’ve worked on. I remember sitting by the sea while designing a poster for an impromptu activity; when the surf was flat, we simply improvised. I also remember working side by side with Noh Salleh on a lyrics pamphlet design while watching a ping pong match at Kampung Vans, Cherating. Working on this project reminded me how much I love being fully present in the design process. There were many moments like these where the process felt stimulating rather than disruptive.
Images courtesy of Atikah Iskandar, Madpro, Nana Safiana, Salah Lakoh, Jopee S. Lui
Scope: Event Identity
Client: Iramalog
Completed: February 2023
