Misk Fragrance

We created the design for Miss Fragrance as an invitation to escape — a world balanced between two references: the lush warmth of Java, Indonesia, and the refined rituals of French perfumery. The creative direction weaves these influences into a cohesive identity that reads nostalgic and transportive: familiar touchstones reimagined to invite exploration.

Visual language

• Palette: warm, earthy tones referencing Javanese landscapes — teak, clove, and musty blues — softened by muted creams and powdery pastels drawn from vintage French packaging.

• Typography: a serif with subtle calligraphic details evokes classic perfumery labels while retaining an approachable, handcrafted character.

Illustration approach

• Source material: inspired by antique fairy-tale books, the illustrations use delicate linework and watercolour to create a slightly whimsical, storybook quality.

Scope: Ideation, conceptualising, illustration, packaging design
Client: Misk
Completed: April 2026