The Sunday Jazz
Studio Three invited Crayon Studio to extend and articulate the existing concept for their collaboration with Rugsea: The Sunday Jazz Collection. Our role was to translate it through art direction and launch execution. This quartet of rugs translates the language of jazz — rhythm, improvisation, and structure — into fabric: a tactile score where pattern and texture become melody.
With the rugs already beautifully made, the collection’s story is revealed through a visual language that can stand on its own. We developed a cohesive launch identity system: a distinctive campaign logo, a series of posters that capture the collection’s individuality, and other collaterals that soon unfolded like an accordion. The result frames each piece as both design object and musical expression, letting the work speak as eloquently as the jazz that inspired it. Of course, with a touch of surprise syncopation.
Images courtesy of Rugsea
Scope: Launch Identity
Client: Studio Three
Completed: May 2025
